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THE CONFIGURABLE COMMERCE PLATFORM
Imagine powers configurable commerce.
The platform for brands that sell products with options. Visualise, configure, and launch any product experience — without the cost and fragility of doing it yourself.
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Trusted by leading furniture, appliance, and consumer brands
THE PROBLEM
This is how most brands handle configurable products.
📸
Asset Production
Thousands of pre-rendered images. Weeks to produce. Months to keep current. Every new variant means a new photoshoot.
📊
Configuration Logic
Rules in spreadsheets. Options managed manually. Invalid configurations caught at order time, not at browse time.
🔧
Fragmented Tooling
A visualisation tool here. A configurator there. A commerce platform that doesn't talk to either. Four integrations held together with custom code.
There is a better model.
THE PLATFORM
One platform. Every layer.
From product data to interactive commerce. The complete infrastructure for configurable products.
RENDERING
Every configuration. Photorealistic. Instantly.
Generate photorealistic product visuals for any valid configuration — without a photoshoot, without a 3D studio, without waiting.
CONFIGURATION
Define product logic once. Apply it everywhere.
Model your product rules, valid states, and option dependencies. The configuration engine enforces them across every surface.
EXPERIENCES
Commerce experiences that actually convert.
Embed interactive configurators into any storefront. Build visual product pages. Power guided selling flows. All from the same platform.
API
Build anything on the Imagine API.
Every platform capability, available programmatically. RESTful API. JavaScript SDK. Webhooks. Designed for developers who build great products.
See platform in action →
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PROOF
Trusted by brands that configure.
40%
reduction in asset production cost
2.8×
increase in configurator conversion rate
6 wks
from contract to live
"Imagine replaced a five-person asset production workflow. We now launch new variants in hours."
Head of Digital
Leading furniture brand
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Built for companies and developers.
Two audiences. Two clear paths in.
FOR COMPANIES
Sell your configurable products better.
Whether you're selling furniture, appliances, or anything that comes in options — Imagine powers the product experience from configuration to checkout.
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FOR DEVELOPERS
Build on the configurable commerce platform.
A programmable API, JavaScript SDK, and full documentation set. Build product configurators, visual product pages, and custom experiences.
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Ready to see what configurable commerce looks like for your products?
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The platform infrastructure for configurable commerce.
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